Chotais, Chartered Accountants* is a medium sized accounting firm based in Brisbane, Australia.
The practice philosophy is one of providing a high quality service at a reasonable cost whilst maintaining close client contact.
Services including income and other tax law compliance
and Corporate Reconstruction Advice
The firm originated in 1978.
The focus of the firm is to work closely with private
company groups. The firm acts for client groups with a turnover up to $200
The practice philosophy is one of providing a high quality service at a reasonable cost whilst
maintaining close client contact. We believe that the mission statement of
the firm is summarised quite well (albeit in a light-hearted manner) in the
thoughts behind the design of our logo and the boardroom motif.
About Our Logo
We have often been asked for an explanation of the
significance of our firm logo and the red flashes (known as 'the sentinels')
used as a motif in our Boardroom.
As a variation, the 'C' and the spacing between the bars or
the graduated bars may be in maroon, black or grey. The firm's policy has
always been to act boldly for its clients but with care and consideration.
This is summed up well by 'Fortiter in
re, Suaviter in modo' ('Resolute in action,
gentle in manner'). It is quite obvious that the
stylised 'C' represents the initial letter of the firm name. What is not
obvious is that the other main features of the logo combine to represent the
firm's professional philosophy - one might call it a pictorial 'mission
The triangle represents the performance trinity made up
The graduated bars signify a sense of proportion and
judgement. The gold colour in the logo's proper representation signifies the
continuous concern of the profession with money and wealth. The rounded
corners denote experience (because they appear 'worn with age'! ).
The motif is fashioned to suit a 'consiliarius regia'
('an advisor to royalty'). In our case, 'royalty' simply means important
people - the clients!
With reference to the shape, the right angle at the base
of each sentinel is 'true' and denotes the truth and veracity of the advice.
The alignment of the ‘pointers’ at the top of each sentinel draws
attention to one point of focus.
limited by a scheme approved under Professional Standards legislation
Pty Ltd trading (under licence) as Chotais,
Chartered Accountants. ABN 53 661 905 047